Best productivity tools
for marketers to be productive in 2024

Improve your productivity with these tools and become a true professional

As we delve into 2024, the realm of marketing has become increasingly fast-paced and competitive, requiring marketers to harness the power of cutting-edge productivity tools to stay ahead of the curve. In this dynamic landscape, the right productivity tools can empower marketers to optimize their workflows, enhance collaboration, and drive impactful results. From project management platforms to communication tools and content creation software, the best productivity tools for marketers in 2024 are designed to streamline processes, boost efficiency, and unlock new levels of creativity. In this article, we will explore a selection of productivity tools that every marketer should consider incorporating into their arsenal to maximize their productivity and achieve success in the ever-evolving marketing industry.


Google Workspace provides a suite of tools that you can use to run your business. Whether you want to create documents, spreadsheets, slides, store files, organize video calls, or simply check email, you can do it all here.

What apps are included in Google Workspace?

The following apps are included in the core offering for most versions of Google Workspace. For additional information about each app, click the link to visit the respective Google Workspace page.

An important aspect of Workspace apps is speed. Google offers .new shortcuts that, when entered in the URL field of a modern browser, create a new item of the specified type. For instance, cal.new creates a new event in Google Calendar, while doc.new creates a new Google Document.- Gmail: The world's most popular email service

- Calendar: Planning solution (cal.new)

- Meet/Hangouts Meet: Group video and audio conferences (meet.new)

- Chat/Spaces: Team chats and projects

- Drive: Private cloud storage, also enabling shared drives and files

- Docs: Collaborative documents (doc.new)- Sheets: Collaborative spreadsheets (sheet.new)

- Slides: Collaborative presentations (slide.new)

- Forms: Custom forms and surveys (form.new)

- Keep: Collaborative notes (note.new or keep.new)

- Sites: Collaborative websites.

The following offerings are not presented as core Workspace apps but are often available depending on the version of Google Workspace being used. In some cases, additional purchases are required for this.

- Groups and Groups for Business: Email lists and access management

- Cloud Search: Search in Google Workspace

- Vault: Data storage and electronic data discovery

- Jamboard/Jamboard hardware: Collaborative whiteboard (jam.new)

- Voice/Voice hardware: Virtual phone system- Apps Script: Business process automation

- AppSheet: No-code app development

- Classroom: Structured learning spaces for teachers and students

- Domains: Domain registration with integrated Google Workspace registration and setup.

Zoom is a video conferencing platform that you can use to conduct video meetings. Its growing popularity means that digital marketing professionals have found it easier than ever to connect with clients or colleagues.

Features of Zoom:

- Video and/or audio communication, achieved through conferences or webinars.

- Screen sharing. Support for sharing desktops for remote collaboration on joint projects.

- Group chats. Text, audio, and image exchange, with data retention for up to 10 years.

- Collaboration rooms. Zoom Rooms

- software for conference rooms providing higher quality communication.- Invitations can be sent via email or telephone numbers.

- Integration with operating systems (Windows, Mac, iOS, Android, Linux, Blackberry) and H.323/SIP conference systems.

- Zoom Conferences and Webinars: Types and Differences

- With Zoom, you can conduct both conferences and webinars.

Slack is a collaborative platform where you can work with your team or collaborate with other teams. It uses "Channels" to organize content, bringing all your communication onto a unified platform. Another advantage of Slack is that it has over 2,000 integrations with other favorite tools and allows you to automate routine actions.

Slack is used to solve business tasks by:

- Discussing work-related issues.

- Structuring and storing data.

- Facilitating fast interaction among team members.

- Effectively organizing projects.

- Unlike Viber, Skype, WhatsApp (owned by Meta, which is banned in Russia), and other messengers, Slack offers a significantly wider range of functionality. It not only simplifies communication but also integrates with popular services such as Google (Drive, Hangouts, Docs), GitHub, DropBox, and others.

Streamlining communication within an organization can be achieved by implementing a CRM system. Calltouch's integrated analytics supports integrations with over 80 CRMs. Consolidate the necessary data for analysis and monitor key performance indicators in a single window.

- Integrated Analytics

Evaluate the effectiveness of all advertising campaigns in a single window from click to ROI.

Dropbox is a cloud storage platform that allows you to store your files in a private and secure location. With Dropbox Basic, you get 2 GB of free cloud storage, making it a popular choice for file storage and sharing for collaboration.

Dropbox, the cloud storage service, is precisely designed to store any files on a remote server, in other words, a cloud storage solution. Why does an ordinary user need Dropbox? Firstly, for accessing files from any device, as they are not stored on a regular home computer. Connecting to the server provides instant access to all folders, documents, photos, videos, and any other content saved in the cloud.

Secondly, Dropbox is useful for file sharing as it allows users to generate links to any file, which can then be shared with others via social media or direct communication, enabling them to download the file. The service has a web interface, allowing users to perform all actions directly on the website, within their personal account. However, for active use, the Dropbox application, available for download and installation on a computer or smartphone, is recommended. This application eliminates the need to access the website, making storage access and management much more convenient. Additionally, it facilitates automatic file uploads to the cloud when placed in a specified folder.

Microsoft Teams is a video conferencing platform that enables you to collaborate with colleagues. Its integration with other tools such as Office 365 makes it easier to use if you are familiar with other Microsoft products.

Advantages of Microsoft Teams as an Effective Platform:

- Microsoft Teams is a corporate platform for efficiently organizing team collaboration, forming part of the Office 365 suite.

- Teams enables online meetings, collaborative document work, and task planning.- Capabilities include remote meetings, presentations, and seminars, text and voice chats, and video communication.

- Conferences and discussions can be conducted in audio or video conference mode, with the ability to connect individual team members or the entire team.

- Teams supports high-resolution audio and video transmission and recording, as well as tools for translating audio and video content.

- The platform provides access to Office 365 resources and applications, allowing for responsiveness to customer and colleague requests from anywhere in the world.

- The mobile versions of Microsoft Teams offer the ability to work remotely on mobile devices.

- Teams excels in organizing collaborative document work, high employee mobility, and security.

As marketers navigate the complex and constantly evolving landscape of the industry, the utilization of productivity tools has never been more crucial. In 2024, the best productivity tools serve as indispensable assets that enable marketers to effectively manage their time, streamline collaborative efforts, and deliver impactful campaigns. By embracing productivity tools such as project management software, communication platforms, and content creation tools, marketers can elevate their productivity, drive innovation, and stay resilient in the face of mounting challenges. As we march forward, it is clear that the judicious integration of productivity tools will remain a linchpin for marketers aiming to thrive in an environment that demands nothing short of peak efficiency and ingenuity.

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Best productivity tools 2024

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